Balkans | UK government launches deterrent advertising campaign to prevent Albanian immigration

The British government will launch an advertising campaign in the Albanian language to deter illegal immigrants.

The British government launched an advertising campaign to prevent Albanians from emigrating to the country.

These announcements will be posted on social media later this week, at a time of increasing immigration to the UK.

With the aim of discouraging crossings from the English Channel, the advertising campaign will target Albanian citizens specifically.

Posters produced by the Home Office’s Immigration Unit warn that those making the journey from Albania to the UK “could be detained and deported”.

The government will also explain the dangers of the flight in Albanian advertisements on Facebook and Instagram.

England’s net immigration figures were 606,000 in 2022, an increase of 164,000 compared to the previous year.

Prime Minister Rishi Sunak made one of his major promises to fight people crossing the English Channel in small boats, due to the increase in the number of migrants.

Immigration Minister Robert Jenrick said: “We are determined to stop the boats. This campaign is just one part of the Home Office’s work to help dispel myths about illegal entry into the UK, clarify the facts and combat the lies spread by the vicious traffickers who profit from this vile trade,” he said.

On the other hand, the opposition Labor Party denounced the ministry’s electoral decision.

Yvette Cooper, the shadow home secretary, said: “With channels still increasingly crossed and the asylum system in disarray, it is inconceivable that the only thing the Tories can come up with to stop criminal gangs is a publicity campaign. The Tories’ so-called solutions are not always sufficient to counteract the dimensions of the crisis.” All they do is skirt around the problem from one side to the other.” Use phrases.

Home Secretary Soyla Braverman is publicly pushing to limit immigration.

euronews